Event Discount Codes and Promotional Pricing

Overview

The Discounts section lets you reduce ticket prices when customers meet specific conditions. Whether you want to reward early bookers, encourage group purchases, or run promotional campaigns, discounts give you flexible control over your pricing strategy.

At its simplest, discounts answer one question: How can I offer reduced prices to the right customers at the right time?

Who uses this: Event organisers with permission to edit events.

Key capabilities:

How It Works

1. Create the discount

Add a new discount and give it a clear name customers will see on their order, such as "Early Bird 20% Off" or "Member Discount".

2. Choose how it applies

Decide whether customers need to enter a code, receive unique voucher codes, or get the discount automatically when their order qualifies.

3. Set the qualifying criteria

Define what makes an order eligible: minimum ticket quantity, specific ticket types required, or both.

4. Configure the discount amount

Choose the discount type (percentage, fixed amount, or free tickets) and the value.

5. Add optional time limits

Set an expiry date if the discount should only work until a certain time.

Application Modes

With a Discount Code

A single code that multiple customers can use.

How it works:

Best for: Marketing campaigns, member benefits, newsletter subscribers.

With Many Single-Use Discount Codes

Generate bulk codes where each can only be used once.

How it works:

Best for: Printed vouchers, corporate partnerships, gift certificates, tracking redemption.

Automatically When Valid

No code required - discount applies when the order meets your criteria.

How it works:

Best for: Group booking incentives, transparent pricing strategies, "buy X save Y" offers.

Discount Types

Percentage Off Total

Takes a percentage off the order subtotal (tickets plus merchandise).

Amount Off Entire Order

Deducts a fixed amount from the order total.

Stacking example: "£5 off per 2 adult tickets" with stacking enabled:

Amount Off Each Ticket

Deducts a fixed amount per ticket in the order.

Cheapest Tickets Free

Makes the cheapest ticket(s) in the order free.

Criteria System

Criteria specify which ticket types must be in an order for the discount to apply.

Without Criteria

Any tickets qualify. Only the minimum quantity matters.

Example: "Buy 5 or more tickets" applies to any combination of ticket types.

With Criteria

Specific ticket types are required.

Example: Family discount requires:

Order must contain all specified tickets for the discount to apply.

Adding criteria:

Expiry Dates

Add time limits to create urgency or match promotional periods.

Setting expiry:

Removing expiry:

Limiting a Discount to the First Few Customers

A usage cap lets a discount stop working after a set number of orders have used it. Once the cap is reached, the discount is rejected at checkout with the message "This discount code has reached its usage limit."

This works on top of any application mode — a shared code, an automatic discount, or single-use vouchers can all be capped in the same way.

Best for: Treasure hunt or scavenger hunt promos where a shared code should only reward the first few customers to find it, flash giveaways with a fixed prize pool, or trial offers where you want to limit your exposure.

Adding a Usage Cap

The discount summary then shows a sentence like "This discount can be used a maximum of N times (M used so far)" so you can see at a glance how close it is to the limit.

Watching Uses Build Up

The cap field shows an "X of Y used" count, and the discount summary repeats the same total in plain English. This count reflects the redemptions recorded at the moment you opened the discount — it does not tick up on its own while you sit on the page. To see the latest figure during a live promotion, reopen the discount (or reload the editor) and the count refreshes.

Removing or Changing the Cap

Managing Single-Use Codes

When using the "many single-use discount codes" option, you can manage individual codes.

Generating Codes

Code Status

Each code shows one of three statuses:

Actions

Clearing Unused Codes

Click "Clear unused" to remove all codes that haven't been redeemed. Useful when starting a new campaign.

Practical Examples

Early Bird Discount

Encourage early bookings with a time-limited automatic discount.

Member Discount Code

Reward members with a reusable code.

Group Booking Incentive

Automatically reward larger bookings.

Family Package

Target specific ticket combinations.

Buy 3 Get 1 Free

Classic promotional offer.

Corporate Vouchers

Distribute unique codes to a partner.

Export or copy the codes to send to your partner.

Best Practices

Clear Naming

Use names that explain the offer:

Customers see the discount name on their order.

Memorable Codes

For single discount codes, choose memorable words:

Single-use codes are auto-generated and don't need to be memorable.

Test Before Launching

Place a test order to verify:

Set Realistic Expiry

Common Questions

Using Multiple Discounts

Can customers use multiple discount codes on one order?

No. Only one discount applies per order. If multiple automatic discounts qualify, the system applies the one that saves the most.

What happens if both automatic and code discounts qualify?

The system applies whichever saves the customer more money.

Editing Discounts

Can I change a discount after customers have used it?

You can change the name, expiry date, and criteria. However, the discount type and amount cannot be changed if orders exist using that discount.

Why can't I delete a discount?

Discounts that have been used in orders cannot be deleted because historical orders reference them. Set an expiry date in the past to deactivate it instead.

Discount Scope

Do discounts apply to booking fees?

No. Discounts apply to ticket prices and merchandise only. Booking fees are calculated after the discount.

Do discounts apply to merchandise?

Yes. Discounts apply to the combined total of tickets plus merchandise.

Restrictions

Can I restrict discounts to specific dates or performances?

Not directly. Use criteria to restrict to specific ticket types, or set expiry dates to limit when the discount works.

Can I create codes for specific customers?

Use single-use codes - generate one per customer, send each their unique code, and track redemption.

Expiry Behaviour

What happens when a discount expires?

For code-based discounts, customers see an "Invalid" or "Expired" message. For automatic discounts, they simply stop applying. Existing orders are unaffected.

Usage Caps

How is a usage cap different from generating a batch of single-use codes?

Single-use codes give every customer a unique code that only they can redeem — useful when you want to track or assign codes to named individuals. A usage cap keeps a single shared code (or an automatic discount with no code at all) and simply stops it working after the first N orders. Use a cap when you want a "first-come, first-served" promo where everyone races for the same code.

What does a customer see when the cap is reached?

They see the message "This discount code has reached its usage limit." at checkout. The order can still go through at the normal price — only the discount is rejected.

Can I see how many uses have been redeemed?

Yes. The discount editor shows an "X of Y used" count next to the cap field, and the auto-generated summary on the discount card shows the same total in plain English. The figure is current as of when you open the discount; reopen or reload the editor to refresh it during a live promotion.

Can I reset or increase the cap later?

You can raise or lower the cap at any time by editing the number and saving. Uses that have already been redeemed continue to count, so raising the cap from 10 to 20 leaves you with however many slots remain, not a fresh 20. There is no separate "reset" — removing the cap entirely lifts the limit, and re-adding it starts counting against the new figure.

Does the cap apply to all kinds of discount?

Yes. You can add a cap to a shared code, an automatic discount, or a batch of single-use codes. For single-use codes the cap acts as an extra ceiling on top of the number of codes you generated.

Free Tickets

Can I offer completely free tickets?

Use "Cheapest tickets free" to make specific tickets free, or "Amount off entire order" with an amount equal to your ticket price.

Next Steps

Once you've configured your discounts, continue setting up your event:

Need help? Visit our Organiser FAQ or contact support.